In the past few years brands' focus has started to shift from the race for followers and likes on Social Media, towards an engaged community and deeper relationships with people in this community.
Being an influencer has changed. Communities on Instagram now want more than just selfies from those they follow. The profound shift on the popular photo sharing app towards more value-driven content indicates that fans now crave something more meaningful. Content creators are making a change and using their influence to promote their values and charitable causes. But creating a meaningful community isn’t so simple. To help, we’re here to share 5 hacks that you can use to create a meaningful community of your own on Instagram. 1. Voice your Values The most important, yet commonly overlooked detail is to focus on something you believe in. Authenticity is achieved when your…